| Don't let bogus Web deals hook you By Kevin DeMarrais, The Bergen Record May 3, 2009 |
| Alliance of Search Advertisers Has Familiar Ring By Kate Kaye, ClickZ April 22, 2009 |
| Google's Trademark Tussle By Michael Orey, BusinessWeek April 15, 2009 |
| Why Advertising is Failing the Internet By Eric Clemons, TechCrunch March 22, 2009 |
| Scads, scams and Valentine’s Day By David Ellison, Houston Chronicle, Consumer Watch February 12, 2009 |
| Don't Get Scammed this Valentine's Day By Jennifer Duck, ABC News Now February 11, 2009 |
| Spammers try to woo computer users with bogus Valentine messages By Bryon Acohido, USA Today: Technology Live February 11, 2009 |
| Bait-and-switch scams move to Internet By Seven on Your Side, KGO-TV San Francisco December 29, 2009 |
| Almost Time for This Year’s POP! Hall of Fame By Sam Horn, Sam Horn: How to Breakout - Rather Than Blend In December 13, 2008 |
| Online shopping safety tips By Michael Finney, the View from the Bay (ABC SAN FRAN) December 12, 2008 |
| Be Careful When You Click By Lucy Blatter-Cohen, AM New York December 9, 2008 |
| Beware of Online Scads, the Scam Ads By Rakesh Raman, My Techbox December 2, 2008 |
| Battling Bogus Ads During the Holidays By Beau Brendler, Consumer Reports WebWatch December 1, 2008 |
| Watch Out For Bait & Switch Ads This Holiday (or SCADS) By Beth Blecherman, TechMamas November 11, 2008 |
| Latest Web Nuisance: The Dreaded SCAD Latest Deceptive Advertising Targets Online Shoppers By Dana Tyler, WCBS-TV (New York) August 20, 2008 See the Video |
| E-commerce leaders move to fight deceptive online ads By Linda Rosencrance, ComputerWorld August 5, 2008 |
| Don't get duped by back-to-school 'scad' By David Ellison, Houston Chronicle, Consumer Watch August 18, 2008 |
| Protecting Brands from Bogus Sponsored Links Consumer Reports WebWatch’s Blog July 24, 2008 |
| Les annouceurs s’arment contre le scad
L’Atelier By Marion Roucheux July 24, 2008 |
| Watch out for ‘bait and click’ ads called ‘scads’ By Byron Acohido, USA Today: Technology Live* July 23, 2008 |
| “Scads:” The Next PPC Battleground? By David Szetela, Clix Marketing PPC Blog* July 23, 2008 |
| Google Search Ads Rile Its Big Customers By Emily Steel, Wall Street Journal June 3, 2008 |
| Rosetta Stone Claims Infringement By Dan Slater July 8, 2008 |
| Unhappy With its Google-Search Results, Rosetta Stone Sues Competitor By Dan Slater - WSJ Law Blog July 7, 2008 |
| Hackers Can Now Deliver Viruses via Web Ads By Emily Steel, Wall Street Journal July 19, 2007 |
| Google Wrist-Slapped in Louis Vuitton Trademark Case Marketing Vox June 6, 2008 |
| Google May Need To Modify Keyword Policy to Attract More Brand Dollars By Greg Sterling, Search Engine Land. June 3, 2008 |
| Who Owns the Brand? By Kevin Ryan, Search Engine Watch June 3, 2008 |
| Google Pimping Big Ad Spender Trademark By Sean Maguire, Marketing Pilgrim June 3, 2008 |
| Spyware: Still a threat Consumer Reports September 2007 |
| False and Deceptive Pay-Per-Click Ads. By Ben Edelman, Ben Edelman.org June 16, 2006 |