Alliance Against BAIT & CLICK

Industry Leaders Unite to Protect Internet
Users from Deceptive On-line Ads
» Download (80kb PDF)

General Information
info@stopscads.org

We all do! When you click on a scad you probably won't get what you were looking
for and you might...

Search engines make money when you
click on sponsored links. The more...

Scads usually look like legitimate ads.
There are three components to an ad:
the headline, body copy and url link...