Sign the Alliance Against Bait & Click PetitionAbout Alliance Against Bait & Click
Bait & ClickEvery day, Internet users
are misled by scam ads-or scads-on major search engines.


Scads are deceptive sponsored search results that usually appear at the top and along the side of the page. Search engines allow companies to use brand names they don't have the right to use to lure you to their site... bait & click! The result?

You waste time and may risk falling victim to fraud, viruses or spyware.
Bait & Click Video
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Who Loses
We all do! When you click on a scad you probably won't get what you were looking
for and you might...

Who Benefits
Search engines make money when you
click on sponsored links. The more...

How to spot scads
Scads usually look like legitimate ads.
There are three components to an ad:
the headline, body copy and url link...

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