- Every time you click on a sponsored search result, you run the risk of encountering a scam ad, or scad. Clicking on scads eliminates Internet users' control of, and confidence in, search and sponsored search results.
- The Alliance Against Bait & Click protects Internet users against these deceptive search engine marketing practices.
- You should be able to click on an ad without fear of being misled or getting ripped off.
- Sponsored search results should connect Internet users with what they're searching for.
- A sponsored search result should accurately represent the company and/or brand found on the landing site.
- You have the right to know that search engines harbor scads - and the knowledge to avoid them.
- Search engines should protect Internet users from scads by implementing a systematic solution using tighter filters.
The Alliance Against Bait & Click is comprised of a diverse group of leading experts, organizations, and companies working together to stop bait & click and make deceptive sponsored search results a thing of the past.
Have a question? Interested in joining the Alliance? Send us an email, and we'll be in touch.
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